A shortened version of this article originally appeared in The Nordic Riveter; the October 2017 issue of the European Literature Networks’s magazine The Riveter. (Rosie Goldsmith & West Camel ed.)

DON’T BELIEVE THE HYPE!

The Importance of Icelandic Literature in Translation

Twenty or thirty years ago, most people in the English-speaking world knew little to nothing about Iceland, save for our odd appearance in a 1990 episode of Twin Peaks (Google it!). A lot of people simply assumed that we lived in igloos – a baseless cultural stereotype that I’m sure Greenlanders were happy to lend to us for a change. Then came The Sugarcubes, Björk, Sigur Rós, Múm and Of Monsters and Men, and finally the gut-wrenching embarrassment of the “Inspired by Iceland” ad campaign. With it, the nation began its ongoing and somewhat traumatic first encounter with mass tourism. As the króna fell, Iceland was added to bucket-list holidays the world over. The country even took a cultural centre stage in some circles, with people hunting down Icelandic musicians, artists and writers and presenting them to friends with the swagger of indy-music snobs.

In the same time span we also had the Eyjafjallajökull volcano disrupting air travel across the globe, the Icelandic financial crash causing pensions to vanish around Europe, and the Panama Papers; with our Prime Minister storming out of an interview and then out of office – to the nation’s glee. This month, a mere year later, our current coalition government crumbled when it turned out that our new Prime Minister (who was also in the Panama Papers) kept under wraps his father’s part in writing a letter of recommendations for a convicted paedophile seeking to restore his “honour”. This despite months of public outcry for the release of the same letters on the grounds of freedom of information laws.

Yet despite all this, when people abroad ask me about Iceland, they are most keen to hear about elves and “the hidden people”, the Icelandic “way of life”, the Northern Lights and how we jailed the bankers. It tends to be a bit of a social faux pas to tell them that the Icelandic way of life largely revolves around nepotism and suggest that most of our hidden people are refugees and asylum seekers. Same with pointing out that last year one of these jailed bankers managed to crash his helicopter while giving a sight-seeing tour to his business partners, despite supposedly being imprisoned at the time.

It is against this background that Icelandic fiction has entered the tumultuous realm of “world literature”; that infinitely flexible publishing term-slash-marketing ploy. Over the past few decades, we have seen a wealth of Icelandic authors step onto the international stage. Authors such as Sjón, Hallgrímur Helgason, Andri Snær, Auður Ava Ólafsdóttir, Guðrún Eva Mínervudóttir, Oddný Eir, Arnaldur Indriðason, Yrsa Sigurðardóttir and Jón Kalman Stefánsson – great writers who have honed their craft by writing for the extremely particular and demanding Icelandic reader, who relies on our ambitious yet small publishing industry to cater to his reading wishes. (Publishing writing that only three to four hundred thousand people can read will inevitably be a bit “niche”.)

While historically it has taken a backseat to Icelandic music as a cultural export, I have high hopes for our literature’s international future. I believe that Icelandic literature represents us to the rest of the world as no other medium can. Icelandic writers show us at our best, describing the steadfastness and integrity of our island mentality, our ambitions as a small nation on the world stage, our love for our nature and our language, and how fiercely we protect both. The best of our writers, however, also show us the worst of ourselves: our callus close-mindedness, our pettiness and greed, our xenophobia and our selfish, stubborn hubris.

Writers compromise their art if they speak anything less than the truth. Our writers make us aware of the clashes in our national psyche; those faults and frailties that we need to attend to if we are to survive as a culture and a nation. They show us the things we might not want to admit are there; the cracks in the perfect, cutesy and liberal lopapeysa-clad image that we like to hold up for the world to see. If we are to survive culturally, we must grow to accept these imperfections, rather than hide them. Our writers can help us to do this by forcing us to stand naked before the outside world.

My personal hope is that this happens as Icelanders and Icelandic fiction step into a new era of multiculturalism, as new writing by immigrants and other minorities arrives on our shores, capable of portraying us in uncomfortable and unfamiliar ways. If we mean to stay relevant and venture beyond merely honouring our rich literary history, we must also break the mould of Icelandic fiction and nurture fringe elements that push against the norm. This is doubly important for a nation as small as ours, where economic support for the arts is limited. Hopefully, an increase in the export of Icelandic fiction will provide new resources for these writers. If this is to happen, however, we must stop ourselves from buying into our own hype before the world becomes weary of us.